press kit
The mark, and enough to use it correctly.
Assets and a short voice guide for partners and press. Restraint is the brand; amber is the pause. Full usage rules live in DESIGN.md in the repository.
the mark
A yoke over the held point
A guard rail over a point of energy — read it as a halter, a stable door, or a permit gate. The dot is the thing being held; in the color version it is amber, because the energy is what the pause protects.
assets
Download
color
The palette
Warm paper, warm ink, one amber accent. Amber is the color of the pause — the reflex before the irreversible action. Green and red are reserved for outcomes, never decoration.
paper
#FAF8F4
ink
#141210
ink-soft
#565248
line
#E7E3D9
amber
#F0A400
amber-deep
#B55800
ok
#2F7A4D
risk
#C03D2E
voice
How we sound
Sentence case, no exclamation marks, machinery-native words. Banned: unlock, supercharge, empower, revolutionize, game-changer.
don't say
do say
Unlock seamless AI compliance.
Close the Article 4 gap.
Empower your team to supercharge productivity!
Train the handler before the agent gets the keys.
A revolutionary AI safety platform.
Agent safety training on the machinery-safety model.
Get started now!!!
Start with your team.
The brand makes more sense in motion.
Run the drill and watch amber do its one job — mark the pause before the irreversible action.